EDS, and Concinnity Marketing & Technology. EDS, and Concinnity Marketing & Technology. As CTO, Rick ensures that our systems and infrastructure meet the needs of our clients and our company. Since Free Mountain Inc. specializes in data-driven marketing, Rick is involved in every client engagement. He ensures that we leverage the right technologies and have the right resources available to successfully complete our clients’ marketing initiatives.

Rick loves the outdoors--camping, hiking, and running. He spent his childhood wandering through the rain forests of Panama and hiking in the Rocky Mountains of Colorado. In his early twenties, Rick served in the military for eight years. As a University of Michigan graduate, Rick is also partial to Wolverine football and basketball.

premier database marketing department. Since retiring from RJR in 2007, Cal has continued to use his extensive experience and problem-solving skills to design and implement data-driven marketing programs for a wide variety of clients in other industries.

Cal’s passion is skiing. Growing up in Idaho, he was able to ski many of the great resorts in the West—Sun Valley, Jackson Hole, Alta, etc. Since moving to North Carolina more than 30 years ago, Cal mostly skis the slopes in North Carolina and West Virginia. However, he still loves fresh powder and it made perfect sense to open a second office in McCall, Idaho.

Pat is Free Mountain’s lead graphic designer. Pat applies a strong understanding of design concepts to every print and web project. He has a degree in graphic design from Savannah College of Art & Design.

It is no accident that Pat lives in McCall, Idaho. He loves the outdoor lifestyle and McCall has plenty of it. In the winter, there is downhill and cross-country skiing, snowmobiling, and snowshoeing. For the rest of the year, there is kayaking, boating, hiking, mountain and road biking, camping, and off-roading.

TIAA, and Concinnity Marketing & Technology. As the Senior Programmer/Architect Millard is responsible for developing/designing databases, producing back-end program code, and developing applications. His focus is on making sure that our technology solutions match the needs of our clients and that the solutions are implemented effectively and efficiently.

Millard has played the piano since he was five years old. He learned to play by ear and was on a path to learn classical music and music theory--even though he was more interested in playing football. Millard went on to play football at the University of Oklahoma. However, he never lost his love of playing music. In recent years, he has produced or reproduced songs for various non-professional singing groups. Making music is something Millard loves to do.