Free Mountain's Commitment: ON SPEC
Free Mountain's Commitment: ON TIME
Free Mountain's Commitment: ON BUDGET
Free Mountain helps our clients achieve better returns on their marketing investments by exploiting the hidden value in their data to market in a more relevant and measurable way. We help them unlock the strategic potential of their data and use it to build profitable, long-term customer relationships.
We use a collaborative approach with our clients to evaluate the current situation, understand the opportunities, and develop a roadmap to capitalize on them.
Specifically, our Strategic Consulting process provides:
We believe narrowly focusing on a given campaign, channel, or metric is not the way to build sustainable customer relationships. Free Mountain’s bespoke martech solutions give our clients the capabilities they need in today’s marketplace, i.e., the ability to execute real-time, omni-channel, personalized contact strategies integrated across the entire customer lifecycle.
We use a collaborative approach with our clients in developing a personalized marketing program for each stage of the customer lifecycle. At each stage, it is critical to ensure that the programs are delivering the right message and offers thru the right channels to the right customers at the right time with the right frequency in the right sequence and at the right intervals.
While there is no formula for designing a personalized marketing program, our process always considers four program design questions:
We use the answers to those four questions at every step in the program design process:
Personalized marketing programs require coordination among many different suppliers. For turnkey assignments, Free Mountain’s program support team will coordinate workflow between suppliers, including:
At Free Mountain, we strongly agree with Mark Twain that “continuous improvement is better than delayed perfection”. If we wait until a program is perfect, we will never do anything. It is always better to get started and improve along the way. We follow the PlanDoLearnApply model: (1) plan your work, (2) work your plan, (3) learn how to do better, (4) apply what you’ve learned to your next plan.
To accelerate continuous improvement, we always recommend testing key aspects of a program in a systematic, prioritized manner. Optimizing programs in this methodical manner enables clients to sustain a competitive marketing advantage by always staying one step ahead of competitors.
Real-time visibility to program execution and key performance metrics is essential to managing a personalized marketing program. We work closely with each client to track and report the operational and performance data that they need.
We make the data available in reports customized to each client’s specifications and updated in real-time as the data become available. Each client can access their reports 24/7 via their own reporting portal. So that clients can quickly derive actionable insights, each client’s portal also has a customized reporting dashboard that provides key performance indicators and relevant business data. Free Mountain dashboards use Microsoft Power BI’s data visualization tools.
In terms of program assessments, Free Mountain also provides Quarterly Program Performance analyses that address two key questions:
In addition, Free Mountain will provide analyses of special topics upon request.